Raising bees for honey
Honey Nut Cheerios is stripping the boxes of their bee mascot to raise understanding when it comes to high decrease into the world’s bee population. To coincide utilizing the five thirty days campaign, which is only in Canada, General Mills has launched the hashtag #BringBackTheBees and a website to see individuals in regards to the plight.
“With ongoing losings in bee populations becoming reported across Canada, we wished to leverage our packaging to draw focus on this crucial cause and issue a call to action to Canadians to greatly help plant 35 million wildflowers — one for you in Canada, ” General Mills stated in a declaration.
When it comes to past ten years, the bee population is in the decrease in lot of countries, with an alarming current report from United Nations stating that 40 percent of invertebrate pollinators (i.e. bees and butterflies), are going toward extinction considering international heating and pesticide use.
In a similar but an unrelated move, Burt’s Bees additionally established a promotion months ago with the #BringBacktheBees hashtag in an effort to grow 1 billion wildflowers as well as falling the “b” from its marketing. However, the company is not too angry concerning the hijacked hashtag judging from this reaction:
ig fist ump to #cheerios the work you’re performing to simply help #BringBackTheBees, also. #greatmindsthinkalike
— urt’s ees (@BurtsBees)
“Although we aren't working straight with Cheerios Canada, we offer the work they are doing to operate a vehicle awareness and help uphold important bee communities, ” Burt’s bees said in a statement for Digiday. “The bees require many of us!”